Thursday, 20 October 2011

BVA year2 Blog 11

Why do we transfer motion images into animation?
Nowadays, I realized that animation is no longer the show for children. It is already became an entertainment for people of all ages. Animation is stem from American and the main purpose of making animation is to entertain the general public especially children. However, with the development of techniques, animation has been wildly used in many other areas like filmmaking, commercial video and so on.”In addition to its use for entertainment, animation is considered a form of art. It is often displayed and celebrated in film festivals throughout the world. Also used for educational purposes, animation has a place in learning and instructional applications as well”.(wisegeek.com)

In my opinion, just like other forms of art, animation has its own unique attraction. Humor and exaggerations are the main elements presented by any forms of animation. Here I want to explain why people turn real life film into animation and the technique it based on.

Rotoscoping-is a method of traditional animation invented in 1915, in which animation is traced over actual footage of actors and scenery. Traditionally, the live action will be printed out frame by frame and registered.”(Wikipedia.org) So the question is why we watch the “traced” animation rather than the original film.
I think it is not wrong to watch original film, but as visual designer, it is important to think about how to display same content in more than one visions. It is interesting to look at things from different way, and consider and learn the same thing in other perspectives. Kanye West’s music video for his song “heartless”, the entire music video is a rotoscopin animation. After watching a lot of black hip-hop, rapping and gangsta music video. People might start feeling boring when looking at big size shirts, gold jewelries, sunglass and tattoo. And viewers may want to watch something new, something fresh. So, “Heartless” music video tells people what hip-hop music looks like when it is made based on animation techniques.

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